A tragic incident involving a knife attack occurred in an Action store in February 2025, leading to changes in the company’s sales policy regarding knives. Action, a Dutch retail chain that entered the Czech market in 2020, has been under scrutiny following this incident, where a 16-year-old attacked two saleswomen with a knife.
The attacker used a knife with a 20 cm blade that was sold in the Action store. The two victims, aged 19 and 38, tragically died despite immediate assistance. In response to this incident, Action has updated its policy on knife sales to include age restrictions, prohibiting customers under 18 years old from purchasing knives and similar items.
In a statement from Action’s press office, they emphasized their commitment to responsible selling and the need to adapt to new regulations in various countries. „V rámci našeho trvalého závazku k odpovědnému prodeji a ve vztahu k novým požadavkům v některých zemích jsme v roce 2025 aktualizovali naše interní směrnice a zavedli jednotnou politiku pro nože a další ostré předměty ve všech našich obchodech, a to ve všech zemích,“ uvedla tisková kancelář Actionu.
The attacker was sentenced to 9 years in prison and will go to a secure detention facility after serving his sentence. This incident has raised concerns about the safety of retail environments and the responsibilities of companies in regulating the sale of potentially dangerous items.
In addition to the changes in knife sales, Action continues to offer a variety of products, including a set of USB adapters from Sitecom priced at 68,30 Kč. This set includes two adapters: one from USB-A to USB-C and another from USB-C to USB-A, supporting data transfer speeds of up to 5 Gb/s.
These USB adapters are designed to be plug and play, requiring no drivers, and are compatible with various devices, including Windows, Mac, Chromebook, tablets, and phones. „Za 68,30 Kč dostanete řešení univerzálního problému, který jinak často skončí přebalováním kabelů nebo zapomenutou flashkou doma,“ říká prodejce.
As Action implements these new policies, observers are closely monitoring how these changes will affect customer behavior and overall safety in their stores. The company aims to prevent similar incidents in the future and ensure a safer shopping environment for all customers.
Details remain unconfirmed regarding further measures that may be introduced by Action in response to this incident, but the company appears committed to enhancing its safety protocols.